Planet Fitness, Inc. reported a total revenue of $365.2 million for the second quarter of 2026, marking a 7.1% increase from $340.9 million in the same period of 2025. The company's net income for the quarter was $67.4 million, up from $58.3 million year-over-year, resulting in a diluted earnings per share of $0.87 compared to $0.69 in the prior year. For the first half of 2026, total revenue reached $702.5 million, a 13.8% increase from $617.5 million in the first half of 2025, with net income rising to $119.2 million from $100.4 million.
The franchise segment contributed significantly to the revenue growth, with franchise revenue increasing to $102.9 million in Q2 2026 from $96.9 million in Q2 2025, driven by a 1.7% increase in same-club sales and the opening of new locations. National advertising fund revenue also saw a substantial rise, reaching $32.9 million, up 44.5% from the previous year, attributed to a rate increase in contributions and higher same-club sales. Corporate-owned clubs generated $143.9 million in revenue, reflecting a 3.5% increase, while the equipment segment reported $85.6 million, a 4.1% increase.
Operationally, Planet Fitness had approximately 21.5 million members and 2,930 clubs as of June 30, 2026, with 2,636 franchised and 294 corporate-owned locations. The company opened 23 new clubs during the second quarter, contributing to its growth strategy, which includes plans for approximately 800 additional new clubs. The company’s total operating costs and expenses for Q2 2026 were $241.4 million, slightly up from $238.5 million in Q2 2025, with notable increases in costs related to club operations and national advertising fund expenses.
Looking ahead, Planet Fitness remains focused on expanding its footprint and enhancing its brand presence. The company has indicated that it expects to continue leveraging its franchise model to drive growth, while also managing operational costs effectively. The outlook for the remainder of 2026 suggests continued revenue growth, supported by new club openings and an increase in membership engagement, although the company acknowledges potential risks related to market conditions and competition in the fitness industry.
About Planet Fitness, Inc.
Planet Fitness, Inc. is a leading franchisor and operator of fitness centers focused on providing a welcoming, non-intimidating environment for all fitness levels. Its core offerings include affordable memberships, high-quality equipment, and free fitness instruction. The company emphasizes brand recognition, community engagement, and franchise growth across multiple international markets, delivering predictable revenue streams through memberships, franchise fees, equipment sales, and system-wide scale advantages.
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