Planet Fitness, Inc. reported a total revenue of $330.3 million for the third quarter of 2025, marking a 13% increase from $292.2 million in the same period last year. The company's net income for the quarter was $58.8 million, or $0.70 per diluted share, compared to $42.0 million, or $0.50 per diluted share, in the prior year. For the nine months ending September 30, 2025, total revenue reached $947.9 million, up 12.7% from $841.2 million in the same period of 2024, with net income increasing to $158.7 million from $125.0 million.
The franchise segment generated $113.7 million in revenue for the third quarter, an 11% increase from $102.4 million in 2024, driven by a 7.1% increase in same-club sales. Corporate-owned clubs contributed $137.8 million, reflecting a 7.6% increase, while the equipment segment saw a significant rise of 27.8%, reaching $78.8 million, primarily due to higher sales to both existing and new franchisee-owned clubs. The company also reported a gain of $6.4 million from the sale of corporate-owned clubs during the quarter.
In terms of operational metrics, Planet Fitness had approximately 20.7 million members and operated 2,795 clubs as of September 30, 2025, with 2,514 being franchised and 281 corporate-owned. The company opened 35 new clubs during the third quarter, contributing to its growth strategy, which includes plans for over 800 additional clubs. The same-club sales growth for franchisee-owned clubs was 7.1%, while corporate-owned clubs saw a 6.0% increase.
The company’s total operating costs for the third quarter were $223.3 million, up from $211.0 million in the previous year, primarily due to increased costs associated with club operations and revenue generation. Selling, general, and administrative expenses decreased to $30.5 million from $32.6 million, reflecting cost management efforts. Planet Fitness ended the quarter with $329.0 million in cash and cash equivalents, indicating a solid liquidity position to support ongoing operations and future growth initiatives.
Looking ahead, Planet Fitness remains optimistic about its growth trajectory, supported by its strong brand recognition and expanding membership base. The company anticipates continued revenue growth driven by new club openings and increased member engagement, while also managing operational costs effectively to enhance profitability.
About Planet Fitness, Inc.
Planet Fitness, Inc. is a leading franchisor and operator of fitness centers focused on providing a welcoming, non-intimidating environment for all fitness levels. Its core offerings include affordable memberships, high-quality equipment, and free fitness instruction. The company emphasizes brand recognition, community engagement, and franchise growth across multiple international markets, delivering predictable revenue streams through memberships, franchise fees, equipment sales, and system-wide scale advantages.
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