**PLAYSTUDIOS, Inc. Reports Fiscal Year Performance in Form 10-K Filing**
PLAYSTUDIOS, Inc., a developer of free-to-play casual games, released its Form 10-K filing, detailing the company's financial and operational performance. The filing indicates a net revenue of $235.1 million for the year ended December 31, 2025, compared to $289.4 million for the year ended December 31, 2024, representing a decrease of 18.8%. The company reported a net loss of $28.6 million for 2025, nearly identical to the $28.7 million loss reported in 2024. The net loss margin was (12.2)% in 2025 compared to (9.9)% in 2024.
The decrease in net revenue was primarily attributed to the playGAMES segment, which saw a decline from $289.4 million in 2024 to $234.1 million in 2025. This decrease was driven by a $40.5 million decrease in virtual currency revenue and a $14.5 million decrease in advertising revenue. The playAWARDS segment, however, experienced significant growth, with revenue increasing from $62,000 in 2024 to $1.0 million in 2025, primarily due to the allocation of transaction price to playAWARDS virtual currency included in playGAMES virtual currency sales. The company's average daily active users (Average DAU) decreased from 3.1 million in 2024 to 2.3 million in 2025.
Operating expenses decreased from $322.3 million in 2024 to $259.0 million in 2025, a reduction of 19.6%. This decrease was primarily due to lower costs of revenue, selling and marketing expenses, research and development expenses, and restructuring expenses. The company's cost of revenue decreased by 21.0%, selling and marketing expenses decreased by 14.2%, research and development expenses decreased by 13.8%, and restructuring expenses decreased by 86.5%. These decreases were partially offset by an increase in general and administrative expenses.
Key operational developments included the launch of Tetris Block Party in December 2025 and The Win Zone in January 2026. The company also highlighted its exclusive rights to the Tetris franchise for mobile devices and its ongoing strategy of targeted strategic acquisitions, including the acquisitions of Brainium Studios LLC in October 2022 and Pixode Games Limited in July 2024. The company's employee headcount as of December 31, 2025, was 530 full-time and 13 part-time employees across ten studios in eight countries. The filing also included a cautionary note regarding forward-looking statements and a summary of principal risk factors that could materially affect the company's business, financial condition, and results of operations.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS develops free-to-play mobile and social casual games, including social casino, puzzle, and card titles, with a focus on engaging experiences and a proprietary loyalty platform, playAWARDS. The platform enables players to earn real-world rewards from global brands, fostering deep engagement and monetization. The company generates revenue through in-game virtual currency sales, advertising, and loyalty-driven player retention, serving a worldwide audience across multiple platforms.
About 10-K Filings
A 10-K form is a comprehensive annual report that public companies in the United States must file with the SEC, providing a detailed overview of the company's financial condition, performance, and business strategies.
Key points about the 10-K:
- Frequency: Filed annually, typically within 60 to 90 days after the end of the company's fiscal year.
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- Management's Discussion and Analysis (MD&A) of financial condition and results
- Description of the company's business, properties, and legal proceedings
- Risk factors and market risks
- Executive compensation and corporate governance information
- Importance: Considered the most comprehensive and important document a public company files with the SEC.
- Length: Often exceeds 100 pages due to its extensive and detailed nature.
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