Playtika Reports 5% Revenue Growth to $731.1 Million in Q2 2026

Playtika Holding Corp. reported a revenue increase of 5% for the second quarter of 2026, reaching $731.1 million compared to $696.0 million in the same period of 2025. For the first half of 2026, revenues totaled $1.475 billion, up from $1.402 billion year-over-year. The company attributed this growth primarily to incremental revenues from certain titles acquired from SuperPlay, which offset declines in monetization from other games. Despite the revenue growth, Playtika experienced a net income of $48.0 million for the second quarter, a significant increase from $33.2 million in the prior year, while the first half of 2026 saw a net loss of $9.5 million, contrasting with a profit of $63.8 million in the same period of 2025.

In terms of operational metrics, Playtika reported an average of 8.0 million daily active users (DAUs) for the second quarter, down from 8.8 million in the previous year. The average daily paying users (DPUs) also decreased slightly to 367,000 from 378,000. However, the average revenue per daily active user (ARPDAU) improved to $1.01, up from $0.87, indicating enhanced monetization strategies. The company’s total costs and expenses rose to $596.5 million for the second quarter, compared to $586.3 million in 2025, driven by increased sales and marketing expenses related to SuperPlay.

Strategically, Playtika has been focusing on enhancing its product offerings and user engagement. The company has made significant investments in marketing, particularly for SuperPlay titles, which contributed to increased user acquisition costs. Additionally, Playtika underwent a workforce reduction of approximately 15% in early 2026, which is expected to yield long-term cost savings. The company also reported a one-time benefit from the revaluation of contingent consideration in 2025, which impacted general and administrative expenses.

Geographically, Playtika's revenue distribution showed stability, with the United States contributing $437.1 million, slightly down from $438.1 million in the previous year. The EMEA region saw a notable increase, generating $187.2 million compared to $164.6 million in 2025. The Asia-Pacific region also experienced growth, with revenues rising to $64.6 million from $50.9 million. The company continues to monitor geopolitical risks, particularly in Israel, where it has a significant operational presence, and is prepared to adapt its strategies accordingly.

Looking ahead, Playtika remains focused on leveraging its proprietary technology and live game operations to drive user engagement and monetization. The company is committed to maintaining financial discipline while exploring strategic growth opportunities, including potential mergers and acquisitions. Despite the challenges posed by market conditions and competition, Playtika's management expressed confidence in its ability to navigate these dynamics and achieve its long-term objectives.