Primerica, Inc. reported total revenues of $3.29 billion for the fiscal year ended December 31, 2025, an increase of 7% compared to $3.09 billion in 2024. Net income for the year was $751.2 million, a 60% increase from $470.5 million in the prior year. The company's financial performance was primarily driven by growth in commissions and fees within its Investment and Savings Products segment, as well as increased net premiums in the Term Life Insurance segment. These gains were partially offset by a one-time $50 million gain recognized in 2024 related to insurance payments.
The Term Life Insurance segment saw net premiums increase by 3% to $1.77 billion, driven by new policy sales. The Investment and Savings Products segment experienced an 18% increase in total revenues, reaching $1.25 billion, fueled by strong equity market performance and increased demand for variable annuity products. The Corporate and Other Distributed Products segment reported a revenue decrease of 15% to $223.7 million, primarily due to the absence of the one-time gain from the prior year.
Key operational developments included a relatively flat life insurance-licensed independent sales force at 151,524 representatives as of December 31, 2025, compared to 151,611 in 2024. The number of new recruits decreased to 358,316 in 2025 from 445,425 in 2024. The face amount of life insurance in force increased to $967.6 billion, up from $953.6 billion in the prior year. Client asset values in the Investment and Savings Products segment reached $128.9 billion, a 15% increase from $112.1 billion in 2024.
Looking ahead, Primerica expects to continue leveraging its independent sales force to meet the financial services needs of middle-income families. The company's strategic plan includes initiatives to understand and solve client financial challenges, expand distribution capabilities, enhance digital experiences, deepen the talent pool, and proactively manage the company's image. These efforts are aimed at driving long-term value for all stakeholders.
About Primerica, Inc.
Primerica, Inc. provides financial products and services to middle-income households in the U.S. and Canada, focusing on term life insurance, mutual funds, annuities, and investment solutions. Its business model relies on a large, independent sales force of licensed representatives who build entrepreneurial businesses, serving clients face-to-face or remotely. The company emphasizes financial protection, savings, and debt management, leveraging technology and a scalable distribution network.
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