PSQ Holdings, Inc. reported its financial results for the second quarter of 2025, revealing a net revenue of $7.1 million, an 18% increase from $6.0 million in the same period last year. For the first half of 2025, the company generated $13.8 million in revenue, a 46% rise compared to $9.5 million in the first half of 2024. The increase in revenue was primarily driven by growth in the Financial Technology and Brands segments, which saw respective increases of $3.1 million and $2.2 million in revenue year-over-year.

Despite the revenue growth, PSQ Holdings reported a net loss of $8.4 million for the second quarter, a 26% improvement from a loss of $11.2 million in the prior year. The company attributed this reduction in losses to a combination of increased revenues and a significant decrease in general and administrative expenses, which fell by 46% to $6.0 million, largely due to reduced share-based compensation. Total operating expenses for the quarter decreased by 24% to $15.1 million, compared to $20.0 million in the same quarter of 2024.

In terms of strategic developments, PSQ Holdings has made significant organizational changes, including the appointment of James Rinn as Chief Financial Officer and Caitlin Long to its Board of Directors. The company is also pursuing a strategic repositioning of its business to focus on its Financial Technology segment, planning to monetize its Brands segment and explore a sale or partnership for its Marketplace segment. This shift aims to enhance shareholder value and support the development of new financial products.

Operationally, the company reported a decline in Gross Merchandise Volume (GMV) for its Financial Technology segment, which fell by 19% year-over-year to $10.7 million for the second quarter. This decline was attributed to broader market conditions affecting the firearm retail industry, as well as a strategic tightening of credit policies. Conversely, the GMV for PSQ Payments, launched in late 2024, reached $68.2 million in the second quarter, indicating strong initial adoption of this new service.

Looking ahead, PSQ Holdings anticipates that its existing cash reserves of $20.6 million will support its operations and capital needs for the next year. However, the company acknowledges the potential need for additional financing to support growth initiatives. The management remains optimistic about the future, focusing on diversifying its revenue streams and enhancing its product offerings in the Financial Technology space.

About PSQ Holdings, Inc.

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