Pursuit Attractions and Hospitality, Inc. reported a significant increase in financial performance for the fiscal year ending December 31, 2025, with total revenue reaching $452.4 million, a 23.4% increase from $366.5 million in the previous year. The company's attractions segment saw a revenue boost of 23.6%, totaling $257.5 million, driven by a 12.3% increase in visitor numbers and a 10.1% rise in revenue per visitor. Hospitality revenue also rose by 26.1% to $180.4 million, primarily due to a 28.6% increase in Revenue per Available Room (RevPAR) and a 10.1% increase in occupancy rates. The overall net income attributable to Pursuit was $22.7 million, compared to $368.5 million in 2024, which included significant gains from discontinued operations related to the sale of the GES Business.
The company underwent notable strategic changes, including the acquisition of Tabacón Thermal Resort & Spa for $108.6 million in July 2025, which is expected to enhance its portfolio and revenue generation capabilities. Additionally, Pursuit announced the sale of its Flyover Attractions to Brogent Technologies for approximately $78.4 million, a move aimed at streamlining operations and focusing on core attractions and hospitality offerings. The financial results of Tabacón have been consolidated into Pursuit's financial statements from the acquisition date, contributing to the overall revenue growth.
Operationally, Pursuit reported a total of 4.2 million visitors across its attractions, reflecting a recovery from the impacts of the Jasper wildfires in the previous year. The company also noted a significant increase in employee headcount, with approximately 2,100 team members as of December 31, 2025, excluding seasonal hires. The company’s strategic focus on enhancing guest experiences and expanding its geographic footprint is evident in its ongoing investments in existing properties, including the Jasper SkyTram and Banff Gondola.
Looking ahead, Pursuit plans to continue its Refresh, Build, Buy growth strategy, with projected capital expenditures of $121 million to $127 million for 2026. This includes investments in enhancing existing attractions and expanding its hospitality offerings. The company remains optimistic about its growth trajectory, despite potential challenges from economic conditions and competitive pressures in the tourism and hospitality sectors. The management's outlook emphasizes a commitment to delivering exceptional experiences while maintaining financial flexibility through its revolving credit facility, which had a remaining capacity of $207 million as of year-end.
About Pursuit Attractions & Hospitality, Inc.
Pursuit Attractions and Hospitality, Inc. is a global provider of attractions, hotels, and travel experiences in iconic destinations. Its offerings include scenic tours, adventure activities, and hospitality services in national parks and renowned locations. The company focuses on delivering memorable guest experiences, leveraging distinctive assets, and strategic growth through refresh, build, and buy initiatives in North America and international markets.
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