Reddit, Inc. reported significant financial growth in its latest quarterly filing, with revenue reaching $499.6 million for the three months ended June 30, 2025, marking a 78% increase from $281.2 million in the same period last year. For the first half of 2025, total revenue was $892.0 million, up 70% from $524.1 million in the first half of 2024. The company achieved a net income of $89.3 million for the second quarter, a notable recovery from a loss of $10.1 million in the prior year, and a net income of $115.5 million for the first half, compared to a loss of $585.2 million in the same period last year.
The substantial revenue growth was primarily driven by a 83% increase in advertising revenue, which totaled $464.8 million for the second quarter, up from $253.1 million a year earlier. Other revenue sources also contributed, increasing to $34.8 million from $28.1 million year-over-year. The average revenue per unique user (ARPU) rose to $4.53, a 47% increase compared to the previous year, reflecting enhanced monetization strategies and increased advertising impressions.
Operationally, Reddit reported a daily active unique (DAUq) user count of 110.4 million, representing a 21% year-over-year increase. The growth was attributed to successful product initiatives and marketing strategies, particularly in international markets, where DAUq grew by 32%. The company also noted a significant increase in its employee headcount, which has been a factor in rising research and development expenses, totaling $196.6 million for the quarter, up 38% from the previous year.
Looking ahead, Reddit plans to continue investing in product enhancements and international expansion, with a focus on increasing user engagement and advertiser relationships. The company has also indicated that it will explore new revenue streams beyond advertising, including content licensing. With $2.1 billion in cash, cash equivalents, and marketable securities as of June 30, 2025, Reddit is well-positioned to support its growth initiatives and manage operational costs effectively.
About Reddit, Inc.
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