RE/MAX Holdings, Inc. reported a total revenue of $68.5 million for the second quarter of 2026, reflecting a decrease of 5.8% compared to $72.8 million in the same period last year. The decline was attributed to a drop in continuing franchise fees, which fell by 11.4% to $25.7 million, and a decrease in Marketing Funds fees, which dropped by 8.1% to $16.8 million. The company also recorded a net loss attributable to RE/MAX Holdings of $4.3 million, a significant decline from a net income of $4.7 million in the prior year. Adjusted EBITDA for the quarter decreased by 12.6% to $22.9 million, with an adjusted EBITDA margin of 33.5%, down from 36.1% in the previous year.
In the first half of 2026, total revenue was $138.7 million, down 5.8% from $147.2 million in the same period of 2025. The decrease was driven by similar factors affecting the second quarter, including a reduction in continuing franchise fees and Marketing Funds fees. The company reported a net loss of $22.5 million for the six months ended June 30, 2026, compared to a net income of $3.5 million in the prior year. The decline in profitability was further exacerbated by merger transaction costs of $14.3 million and settlement charges related to ongoing litigation.
Operationally, RE/MAX Holdings saw a slight increase in total agent count, which rose by 1.5% to 149,267 agents. However, the U.S. and Canada combined agent count decreased by 2.2% to 72,968 agents, and the number of open Motto Mortgage offices decreased significantly by 32% to 149. The company has been focusing on enhancing its value proposition for franchisees through new product launches and performance-based economic models, which have shown early signs of success in agent recruitment.
Strategically, RE/MAX is in the process of merging with The Real Brokerage Inc., a transaction expected to close in the second half of 2026, subject to regulatory and shareholder approvals. The merger will create a new holding company, Real REMAX Group Inc., and is anticipated to enhance the combined company's market position. The merger agreement includes provisions for a cash and stock exchange for RE/MAX shareholders, with a total financing commitment of up to $550 million secured to facilitate the transaction. The company is also focused on maintaining liquidity, with $112.4 million in cash and cash equivalents as of June 30, 2026, and plans to continue investing in technology and marketing solutions to support affiliate success.
About RE/MAX Holdings, Inc.
RE/MAX Holdings, Inc. is a leading global franchisor specializing in residential real estate and mortgage brokerage services. It operates through the RE/MAX brand, offering franchise opportunities to real estate agents and brokerages, and through Motto, providing mortgage brokerage franchises. The company leverages brand recognition, agent productivity, and technology to support its networks, generating recurring fee-based revenue and emphasizing agent independence, brand strength, and international presence.
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