RE/MAX Holdings, Inc. reported its financial results for the third quarter of 2025, revealing a total revenue of $73.3 million, a decrease of 6.7% compared to $78.5 million in the same period last year. The decline was attributed to a reduction in continuing franchise fees, which fell by 10.9% to $27.4 million, and a decrease in marketing funds fees, which dropped by 9.7% to $18.1 million. Despite the revenue decline, the company achieved a net income attributable to RE/MAX Holdings of $4.0 million, up from $1.0 million in the prior year, reflecting improved operational efficiency and cost management.
In terms of operational metrics, the total agent count increased by 1.4% to 147,547 agents, although the U.S. and Canada combined agent count decreased by 5.1% to 74,198 agents. The number of open Motto Mortgage offices also saw a significant decline, decreasing by 10.3% to 210 offices. The company noted that the decrease in agent count and open offices was influenced by ongoing economic uncertainties and challenging housing market conditions, including high mortgage rates affecting affordability.
Strategically, RE/MAX has introduced several new programs aimed at enhancing its value proposition for franchisees. The Aspire program, launched in April 2025, is designed to attract new agents by offering a performance-based financial model with reduced upfront costs. Additionally, the Ascend and Appreciate programs were introduced in September 2025 to provide greater flexibility in fee structures for both new recruits and existing agents. These initiatives are part of the company's broader strategy to stabilize and grow its agent network amid a competitive market.
Financially, the company reported an adjusted EBITDA of $25.8 million for the quarter, down from $27.3 million a year earlier, with an adjusted EBITDA margin of 35.2%, reflecting a slight improvement from 34.8% in the previous year. The decrease in adjusted EBITDA was primarily due to lower revenue from the decline in U.S. agent count and increased expenses related to technology investments. The company maintained a strong liquidity position with cash and cash equivalents totaling $107.5 million as of September 30, 2025, compared to $96.6 million at the end of 2024.
Looking ahead, RE/MAX Holdings remains focused on its growth initiatives and strategic investments to enhance its service offerings and support its franchisees. The company anticipates that the newly introduced programs will lead to increased recruitment and retention of agents, positioning it for future success despite the current market challenges. The management expressed optimism about stabilizing the agent count and improving overall performance as the economic landscape evolves.
About RE/MAX Holdings, Inc.
RE/MAX Holdings, Inc. is a leading global franchisor specializing in residential real estate and mortgage brokerage services. It operates through the RE/MAX brand, offering franchise opportunities to real estate agents and brokerages, and through Motto, providing mortgage brokerage franchises. The company leverages brand recognition, agent productivity, and technology to support its networks, generating recurring fee-based revenue and emphasizing agent independence, brand strength, and international presence.
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