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Rocky Brands, Inc. designs, manufactures, and markets premium footwear and apparel under brands like Muck, Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Ranger, and licensed Michelin. Serving work, outdoor, western, military, and duty markets, it distributes products globally through wholesale, retail, and contract manufacturing channels. The company emphasizes brand strength, product innovation, and diverse sourcing to deliver durable, high-quality products to a broad customer base.
This description was generated via AI from an annual report. Updated about 1 year ago.