Rumble Inc. reported a revenue of $100.6 million for the fiscal year ending December 31, 2025, marking a 5% increase from $95.5 million in 2024. The growth was primarily driven by a $14 million rise in subscription fees and a $2.8 million increase from licensing and platform hosting fees, although this was partially offset by a $13.8 million decline in advertising revenue. The company continues to face challenges in attracting new advertisers, which has impacted its overall revenue growth.
The company's net loss for 2025 was $81.8 million, a significant improvement compared to a net loss of $338.4 million in the previous year. This reduction in losses was attributed to a decrease in total expenses, which amounted to $227.3 million, slightly up from $226.3 million in 2024. Notably, costs associated with programming and content decreased by $31.1 million, reflecting a strategic shift in resource allocation. General and administrative expenses rose by 33% to $48.7 million, largely due to increased payroll and public company-related costs.
Rumble's user base has expanded to 52 million monthly active users (MAUs) as of the fourth quarter of 2025, an 11% increase from the previous quarter. The average revenue per user (ARPU) also saw a slight increase to $0.46, indicating progress in monetizing its growing audience. The company has been investing in international expansion and enhancing its advertising capabilities, which are expected to contribute to future revenue growth.
Strategically, Rumble has made significant moves, including a $775 million investment from Tether in February 2025, which was used to support growth initiatives and a tender offer to repurchase shares. Additionally, Rumble announced a business combination with Northern Data AG, expected to close in the second quarter of 2026, which aims to enhance its cloud services and AI infrastructure. This acquisition is anticipated to bolster Rumble's competitive position in the market.
Looking ahead, Rumble's management remains cautiously optimistic about its growth trajectory, emphasizing the need to attract new advertisers and enhance user engagement. The company is also focused on navigating regulatory challenges and market competition, particularly in the evolving landscape of digital media and cloud services.
About Rumble Inc.
Rumble Inc. operates a video sharing platform and cloud infrastructure focused on supporting content creators and digital media. Its core segments include Rumble Video, a platform for uploading, livestreaming, and monetizing videos, and Rumble Cloud, offering infrastructure services with a focus on fairness and transparency. The company emphasizes free speech, creator monetization, and alternative cloud solutions, competing with major tech platforms in media and cloud services markets.
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