Rumble Inc. Reports 7% Revenue Growth to $25.5 Million, Net Loss Increases to $30.3 Million

Rumble Inc. reported its financial results for the first quarter of 2026, revealing a revenue increase of 7% to $25.5 million, compared to $23.7 million in the same period last year. The growth was primarily driven by a $2.6 million rise in Audience Monetization revenues, which included higher subscription and advertising revenues. However, revenues from Other Initiatives decreased by $0.8 million, attributed to a reduction in advertising inventory monetized by the publisher network. The company recorded a net loss of $30.3 million, significantly higher than the $2.7 million loss reported in the prior year, reflecting a 1,042% increase in losses.

Total expenses for the quarter rose to $64.6 million, up from $60.1 million in the previous year, marking a 7% increase. Notable changes included a $6.2 million reduction in general and administrative expenses, primarily due to the absence of one-time costs from the previous year. Conversely, sales and marketing expenses surged by 134% to $8.5 million, driven by increased marketing and public relations efforts. Additionally, acquisition-related transaction costs of $4.8 million were incurred, reflecting ongoing strategic initiatives.

Rumble's operational metrics showed an average of 56 million Monthly Active Users (MAUs) in the first quarter, an 8% increase from the previous quarter, attributed to investments in Rumble Shorts and international expansion. The Average Revenue Per User (ARPU) decreased by 13% to $0.40, indicating that revenue growth did not keep pace with user growth, particularly from non-monetized segments like Rumble Shorts.

The company is also pursuing strategic growth through its planned acquisition of Northern Data AG, with the exchange offer launched on April 13, 2026. This acquisition is expected to close in the second quarter of 2026, subject to regulatory approvals. Additionally, Rumble has secured a $100 million advertising commitment from Tether, which will support its marketing efforts over the next two years. The company ended the quarter with $219 million in cash and cash equivalents, alongside digital asset holdings valued at $14.4 million, primarily in Bitcoin.

Looking ahead, Rumble anticipates continued investment in content acquisition and platform development, with a focus on expanding its user base and enhancing monetization strategies. The company remains committed to navigating the challenges of the digital content landscape while leveraging its growth initiatives to drive future performance.