Rumble Inc. reported its financial results for the second quarter of 2025, revealing a revenue increase of 12% to $25.1 million compared to $22.5 million in the same period last year. For the first half of 2025, total revenues reached $48.8 million, a 21% increase from $40.2 million in the first half of 2024. The growth in revenue was primarily driven by a rise in Audience Monetization, which includes advertising and subscription fees, contributing $21.5 million in the second quarter. However, the company also reported a net loss of $30.2 million for the quarter, slightly higher than the $26.8 million loss recorded in the prior year.
Significant operational changes were noted in the company's cost structure. Total expenses decreased by 16% to $51.7 million in the second quarter, down from $61.3 million a year earlier. This reduction was largely attributed to a $10.1 million decrease in programming and content costs, reflecting the company's efforts to optimize its spending. General and administrative expenses rose by 12% to $11.7 million, driven by increased administrative costs, while sales and marketing expenses increased by 26% to $7.9 million, reflecting heightened marketing efforts.
Rumble's user engagement metrics showed a decline, with average Monthly Active Users (MAUs) dropping by 14% to 51 million in the second quarter compared to the previous quarter. This decline is attributed to a slowdown in news and political commentary, particularly outside of election cycles. Despite this, the company reported an increase in Average Revenue Per User (ARPU), which rose by 24% to $0.42, driven by higher subscription and licensing revenues.
In terms of strategic developments, Rumble completed a significant transaction with Tether Investments, raising $775 million through the sale of shares. This transaction included a tender offer to repurchase $525 million worth of shares, which the company plans to use to support growth initiatives. As of June 30, 2025, Rumble's cash and cash equivalents stood at $284 million, bolstered by this strategic investment. The company also reported digital asset holdings valued at $22.6 million, consisting of 210.82 bitcoin, as part of its treasury diversification strategy.
Looking ahead, Rumble anticipates continued investment in content acquisition and marketing to drive user engagement and revenue growth. The company remains focused on optimizing its operational efficiency while navigating the challenges posed by market conditions and user engagement trends.
About Rumble Inc.
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