Skechers Reports Record Sales of $2.44 Billion in Q2 2025

Skechers U.S.A., Inc. reported a significant increase in financial performance for the second quarter of 2025, achieving record sales of $2.44 billion, a 13.1% rise from $2.16 billion in the same period last year. The company's gross profit also saw an increase, reaching $1.30 billion, up from $1.18 billion, although the gross margin declined slightly to 53.3% from 54.9%. Net earnings attributable to Skechers rose to $170.5 million, or $1.13 per diluted share, compared to $140.3 million, or $0.91 per diluted share, in the prior year.

In comparison to the previous fiscal period, Skechers experienced notable growth in both its Wholesale and Direct-to-Consumer segments, with Wholesale sales increasing by 15.0% to $1.30 billion and Direct-to-Consumer sales rising by 11.0% to $1.14 billion. The international market was a key driver of this growth, with a 22.0% increase in international sales. However, the company faced challenges with rising costs, particularly due to higher tariffs, which contributed to a decline in gross margin.

Strategically, Skechers has been active in expanding its product offerings and market presence. The company launched the Skechers AERO series of technical running shoes and a player edition soccer boot for athlete Harry Kane during the quarter. Additionally, Skechers signed new endorsements with athletes across various sports, enhancing its brand visibility. The company is also focused on operational efficiencies to support its goal of reaching $10 billion in annual sales by 2026.

Operationally, Skechers reported a working capital increase to $2.5 billion as of June 30, 2025, up from $2.2 billion at the end of 2024. The company’s cash and cash equivalents rose to $1.38 billion, reflecting strong liquidity. Skechers also maintained a robust employee headcount, with ongoing investments in its global distribution infrastructure and retail presence. The company’s share repurchase program, which allows for the repurchase of up to $1 billion in shares, remains active, with $789.9 million available as of the end of the quarter.

Looking ahead, Skechers remains optimistic about its growth trajectory, driven by strong demand for its products and strategic initiatives aimed at enhancing brand awareness and market share. The company is navigating challenges related to rising costs and market conditions but is committed to leveraging its extensive product portfolio and distribution network to achieve its long-term financial goals.