SOBR Safe Reports 92.3% Revenue Growth and Launches New Device in Latest Quarter

SOBR Safe, Inc. reported significant financial developments in its latest 10-Q filing for the quarter ending June 30, 2025. The company achieved revenues of $104,228 for the three months ended June 30, 2025, marking a 92.3% increase from $54,191 in the same period last year. For the six-month period, revenues reached $190,845, an 86.8% increase compared to $102,181 in the prior year. The gross profit for the second quarter was $59,884, resulting in a gross margin of 57.5%, up from $13,035 and a gross margin of 24.1% in the previous year. Despite these gains, the company reported a net loss of $1,995,485 for the quarter, a slight improvement from a net loss of $2,077,374 in the same quarter of 2024.

The company’s operational expenses increased, with general and administrative costs rising to $1,815,028 from $1,395,933 year-over-year. This increase was primarily driven by higher professional services and payroll costs. Research and development expenses decreased to $198,675 from $308,427, reflecting a shift in focus towards software improvements rather than hardware development. The company also noted a significant reduction in interest expenses, which fell to $2,127 from $213,296, as a result of the conversion of debt to equity in the previous year.

SOBR Safe has made strategic advancements, including the launch of its second-generation SOBRsure device, which contributed to increased sales. The company also completed a 1-for-10 reverse stock split on April 4, 2025, which adjusted the total number of outstanding shares from approximately 15.2 million to 1.5 million. This move was part of a broader strategy to enhance shareholder value and improve market perception. Additionally, the company has expanded its geographic reach, now serving customers across 43 U.S. states, Canada, Australia, and New Zealand.

As of June 30, 2025, SOBR Safe reported total assets of $10,856,720, a decrease from $11,171,203 at the end of 2024. Current liabilities surged to $2,786,735, primarily due to the accrual of a $1,640,000 True-up Payment related to the Series A Warrants. The company’s cash position improved slightly, with cash on hand totaling $8,466,322, up from $8,384,042 at the end of the previous year. Management expressed confidence in the company’s ability to continue operations for the next twelve months, citing adequate cash balances and a comprehensive marketing plan aimed at driving revenue growth.

Looking ahead, SOBR Safe aims to leverage its enhanced product offerings and marketing strategies to capture a larger market share in the alcohol monitoring sector. The company is focused on addressing the growing issue of Alcohol Use Disorder (AUD) and plans to continue developing its technology solutions to meet the needs of various customer segments. However, management acknowledged the ongoing need for additional capital to support operations and growth initiatives, emphasizing the importance of successful product launches and customer acquisition efforts in the coming months.