Sturm, Ruger & Company, Inc. reported a net loss of $4.4 million for the fiscal year ending December 31, 2025, a significant decline from the net income of $30.6 million recorded in 2024. The company's total net sales increased slightly to $546.1 million, up from $535.6 million in the previous year, primarily driven by a 2% increase in firearms sales, which reached $543.5 million. However, the overall profitability was adversely affected by increased costs, including a $43.7 million rise in the cost of products sold, leading to a gross profit of $81.2 million, down from $114.4 million in 2024.
The company experienced a notable shift in its operational metrics, with total unit production increasing by 6% compared to 2024. The estimated sell-through of products from independent distributors to retailers rose by 5%, despite a 4% decrease in adjusted National Instant Criminal Background Check System (NICS) checks. This discrepancy suggests that new product introductions, including the Ruger American Rifle Generation II and the RXM pistol, contributed positively to sales, offsetting competitive pressures from aggressive promotions and discounts in the market.
Strategically, Sturm, Ruger completed the acquisition of Anderson Manufacturing in July 2025 for $15.8 million, which included a manufacturing facility and equipment aimed at enhancing production capabilities. The acquisition is expected to bolster the company's operational efficiency and expand its product offerings. Additionally, the company has maintained a focus on research and development, investing approximately $8.4 million in 2025 to innovate and improve existing products.
As of December 31, 2025, Sturm, Ruger employed approximately 1,780 full-time employees, with a significant portion having over ten years of service. The company reported a decrease in its finished goods inventory, which fell by 47,700 units during the year, indicating a more efficient inventory management strategy. Looking ahead, the company anticipates capital expenditures of around $30 million in 2026, primarily for tooling and equipment upgrades, while also maintaining a strong cash position with $18.5 million in cash and $74.1 million in short-term investments. The outlook remains cautious, with management highlighting potential risks from market demand fluctuations and regulatory changes affecting the firearms industry.
About STURM RUGER & CO INC
Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms including rifles, pistols, and revolvers primarily for the domestic sporting, hunting, and law enforcement markets. The company emphasizes product innovation, quality, and domestic production, serving wholesale distributors and end-users. It also produces investment castings and MIM parts for internal use and sale. Ruger’s core value is delivering reliable, high-quality firearms through a vertically integrated business model.
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