Taboola.com Ltd. reported its financial results for the second quarter of 2026, revealing a revenue increase of 2.4% to $476.8 million compared to $465.5 million in the same period last year. The company achieved a net income of $4.3 million, a significant turnaround from a net loss of $4.3 million in the prior year. For the first half of 2026, revenues rose by 5.6% to $943.2 million, with net income reaching $63.4 million, compared to a loss of $13.1 million in the first half of 2025. The improved profitability was attributed to a growing number of scaled advertisers and increased revenue per advertiser.

In terms of operational metrics, Taboola reported a 1.9% increase in the number of scaled advertisers, reaching approximately 2,100. The average revenue per scaled advertiser also saw a slight increase, reaching approximately $197,000. The company’s gross profit for the second quarter was $139.5 million, up 2.9% from the previous year, while the ex-TAC gross profit, a non-GAAP measure, increased by 11.8% to $192.4 million, reflecting improved margins and advertising spend growth.

Strategically, Taboola has continued to expand its partnerships, with approximately 12,000 digital property partners as of June 30, 2026. The company has also been active in its share buyback program, repurchasing 16.2 million shares at an average price of $3.99 per share during the first half of 2026. This buyback program, which commenced in June 2023, has a remaining authorization of $126.6 million. Additionally, the company undertook a workforce reduction of approximately 6% in April 2026, incurring one-time termination benefits of $5.97 million.

Looking ahead, Taboola remains cautious about macroeconomic conditions, including inflation and geopolitical tensions, which could impact its operations. The company is focused on maintaining its digital property partnerships and growing its advertiser base, while also investing in research and development to enhance its technology platform. As of June 30, 2026, Taboola had $133.1 million in cash and cash equivalents, providing a solid liquidity position to support its ongoing operations and strategic initiatives.

About Taboola.com Ltd.

Taboola is a technology company specializing in performance advertising and content recommendation. It connects advertisers with digital properties outside of search and social media, leveraging AI and first-party data to deliver targeted, measurable outcomes. Its platform supports various ad formats, enhances publisher monetization, and offers audience growth solutions, serving major digital publishers and advertisers globally with a focus on the open web and privacy compliance.

This description was generated via AI from an annual report. Updated about 1 year ago.

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