Taboola.com Ltd. reported its financial results for the third quarter of 2025, revealing a revenue increase of 14.7% to $496.8 million compared to $433.0 million in the same period last year. The company's gross profit also rose to $139.0 million, up from $132.9 million, reflecting a gross margin of approximately 28%. Notably, Taboola achieved a net income of $5.2 million, a significant turnaround from a net loss of $6.5 million in the prior year, marking a positive shift in profitability.
For the nine months ending September 30, 2025, Taboola's revenues increased by 9.0% to $1.39 billion, compared to $1.28 billion in the same period of 2024. The gross profit for this period was $393.9 million, up from $356.6 million, while the net loss narrowed to $7.9 million from $36.9 million year-over-year. The company attributed these improvements to a growing base of scaled advertisers and increased revenue from new digital property partners.
In terms of operational metrics, Taboola reported approximately 2,100 scaled advertisers, an increase from 2,000 in the previous year, with the average revenue per scaled advertiser rising to $208,000 from $187,000. The company also noted a significant contribution from new digital property partners, which added approximately $91.2 million in revenue on a 12-month run rate basis. The total number of digital property partners remained stable at around 11,000, indicating a consistent operational base.
Strategically, Taboola has been focusing on enhancing its product offerings, including the launch of its Realize performance platform in February 2025, which is expected to drive further growth. The company has also been active in share repurchases, having bought back 58.3 million shares at an average price of $3.15 per share during the nine months ended September 30, 2025. As of the end of the reporting period, Taboola had $115.5 million in cash and cash equivalents, down from $226.6 million at the end of 2024, primarily due to share repurchases and debt repayments.
Looking ahead, Taboola remains optimistic about its growth trajectory, driven by its expanding advertiser base and ongoing product innovations. The company is committed to maintaining its competitive edge in the digital advertising space while navigating the challenges posed by macroeconomic conditions and regulatory changes.
About Taboola.com Ltd.
Taboola is a technology company specializing in performance advertising and content recommendation. It connects advertisers with digital properties outside of search and social media, leveraging AI and first-party data to deliver targeted, measurable outcomes. Its platform supports various ad formats, enhances publisher monetization, and offers audience growth solutions, serving major digital publishers and advertisers globally with a focus on the open web and privacy compliance.
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