Taboola.com Ltd. reported its financial results for the second quarter of 2025, revealing a revenue increase of 8.7% to $465.5 million compared to $428.2 million in the same period last year. The company’s gross profit also rose by 18.2%, reaching $135.6 million, while the net loss for the quarter was $4.3 million, slightly higher than the $4.3 million loss reported in Q2 2024. For the first half of 2025, revenues totaled $893.0 million, a 6.0% increase from $842.2 million in the prior year, with a net loss of $13.1 million, significantly improved from a loss of $30.4 million in the first half of 2024.
The company noted a significant increase in its customer base, with the number of "Scaled Advertisers" growing by 8.5% year-over-year, contributing to the revenue growth. New digital property partners added approximately $28.8 million in revenue on a 12-month run rate basis, while existing partners contributed an additional $8.6 million. The increase in revenue was also attributed to a shift towards higher-margin digital properties, which helped to mitigate the rise in traffic acquisition costs, which increased by 6.7% to $297.4 million.
In terms of operational developments, Taboola has been actively investing in its technology and product offerings, including the launch of its Realize performance platform in February 2025. This platform is expected to enhance the company's bidding capabilities for ad placements, which could further drive revenue growth. The company also reported a decrease in other costs of revenue, primarily due to lower digital service tax expenses and a reassessment of server depreciation, which contributed to a more favorable cost structure.
Looking ahead, Taboola's management expressed optimism about future growth, citing the potential for increased advertising spend and the expansion of its digital property partnerships. The company has also authorized a share buyback program, allowing for the repurchase of up to $200 million in shares, which reflects its commitment to returning value to shareholders. As of June 30, 2025, Taboola had $115.2 million in cash and cash equivalents, down from $226.6 million at the end of 2024, indicating a focus on strategic investments and operational needs. The company remains committed to maintaining liquidity and is exploring additional financing options to support its growth initiatives.
About Taboola.com Ltd.
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