Taylor Morrison Home Corporation reported a total revenue of $8.12 billion for the fiscal year ending December 31, 2025, a slight decrease from $8.17 billion in 2024. The company's home closings revenue remained stable at approximately $7.76 billion, while land closings revenue dropped significantly to $36.9 million from $81.4 million in the previous year. The financial services segment also saw growth, with revenue increasing to $209.4 million from $199.5 million. Despite these figures, net income fell to $782.5 million, down from $883.3 million in 2024, reflecting a decrease in gross margin and increased interest expenses.
The company experienced a 9.6% decline in net sales orders, totaling 11,074 for 2025 compared to 12,248 in 2024. This decline was attributed to consumer apprehension stemming from macroeconomic factors such as elevated mortgage interest rates and inflation. The average selling price per home closed decreased slightly to $597,000 from $601,000 in the prior year. Additionally, the cancellation rate rose to 13.2%, up from 9.5% in 2024, indicating challenges in maintaining sales momentum amid changing market conditions.
Strategically, Taylor Morrison continued to focus on its Build-to-Rent operations under the Yardly brand, which has expanded into multiple markets including Austin, Charlotte, and Dallas. The company also repurchased 6.5 million shares for $381 million during the year, reflecting its commitment to returning capital to shareholders. As of December 31, 2025, the company reported approximately $1.8 billion in liquidity, maintaining a strong balance sheet with a debt-to-capitalization ratio of 26.0%.
Operationally, Taylor Morrison's homebuilding segments are organized into East, Central, and West regions, with the East segment showing a slight increase in active selling communities. The company has also emphasized optimizing its land acquisition strategies and enhancing customer experience through innovative digital marketing tools. Looking ahead, Taylor Morrison aims to navigate the current economic landscape by adjusting pricing strategies and maintaining a flexible operating model to maximize financial performance while mitigating risks associated with market fluctuations.
About Taylor Morrison Home Corp
Taylor Morrison Home Corporation is a leading homebuilder and land developer in the U.S., offering entry-level, move-up, and resort-style homes across various communities. It provides related financial services, including mortgage, title, and insurance, and operates a Build-to-Rent business. The company emphasizes quality, innovation, sustainability, and customer experience, competing nationally through diverse brands and strategic land and community development.
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