TripAdvisor, Inc. reported a revenue of $553 million for the third quarter of 2025, marking a 4% increase from $532 million in the same period of 2024. For the nine months ending September 30, 2025, the company generated $1.48 billion in revenue, up from $1.42 billion year-over-year. The net income for the third quarter was $53 million, a significant increase from $39 million in the prior year, while the nine-month net income rose to $78 million from just $4 million in 2024. Earnings per share for the third quarter were $0.46, compared to $0.28 in the previous year.
The company experienced notable changes in its cost structure, with total costs and expenses rising to $482 million in the third quarter, up from $462 million in 2024. Marketing expenses increased by 8% to $227 million, reflecting a strategic push to enhance brand visibility and customer engagement. However, general and administrative costs decreased by 15% to $17.7 million, contributing to improved profitability. The company also reported a decrease in its effective tax rate, which fell to 16% from 41% in the previous year, primarily due to a reduction in discrete tax items.
In terms of strategic developments, TripAdvisor completed the merger with Liberty TripAdvisor Holdings, Inc. on April 29, 2025, which involved a total transaction price of $437 million. This merger allowed TripAdvisor to repurchase approximately 26.8 million shares of its common stock, which were subsequently retired. The company also announced a restructuring initiative aimed at realigning its operating model across its Viator and Brand Tripadvisor segments, which is expected to yield annualized gross cost savings of at least $85 million.
Operationally, TripAdvisor reported approximately 2,909 employees as of September 30, 2025, with a significant portion based in Europe. The company noted an increase in experience bookings on its Viator platform, which rose by 18% year-over-year, indicating strong demand for travel experiences. TheFork segment also showed robust growth, with revenue increasing by 28% in the third quarter, driven by higher booking volumes and increased adoption of its reservation software.
Looking ahead, TripAdvisor anticipates continued growth in its marketplace businesses, particularly in experiences and dining, as consumer behavior shifts towards online bookings. The company remains focused on leveraging its technology and data capabilities to enhance user engagement and drive profitability. However, it also acknowledges potential risks from geopolitical tensions, economic fluctuations, and changes in consumer spending patterns that could impact its financial performance.
About TripAdvisor, Inc.
Tripadvisor, Inc. operates a family of brands connecting travelers to experiences, accommodations, dining, and travel guidance. Its core platforms—Tripadvisor, Viator, and TheFork—offer user-generated reviews, booking services, and marketplaces for tours, activities, and restaurants worldwide. The company leverages trusted content, large audiences, and technology to facilitate bookings, advertising, and partner relationships in the global travel and experiences industry.
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