TripAdvisor, Inc. reported a decline in financial performance for the second quarter of 2026, with total revenue of $441.9 million, down 7% from $476.0 million in the same period last year. For the first half of 2026, revenue also decreased by 7% to $767.7 million compared to $828.5 million in the first half of 2025. The company experienced a significant drop in net income from continuing operations, which fell to $22.8 million, or $0.20 per share, from $36.5 million, or $0.29 per share, in the prior year quarter. The six-month period saw a net loss of $7.8 million, compared to a profit of $33.7 million in the same timeframe last year.
The decline in revenue and profitability was attributed to several factors, including increased marketing costs and the impact of macroeconomic conditions, such as geopolitical tensions and adverse weather events affecting travel. The company reported a 4% increase in marketing expenses, totaling $215.4 million for the quarter, as it sought to drive revenue growth in its Experiences segment. However, personnel costs decreased significantly, down 21% to $99.2 million, reflecting cost-reduction measures implemented in response to the challenging environment.
In a strategic move, TripAdvisor announced the pending sale of its TheFork business to American Express for $700 million, which has been classified as a discontinued operation. This decision is part of the company's focus on optimizing its Experiences marketplace, which includes its Viator platform. The sale is expected to close by the end of 2026, subject to regulatory approvals. The company’s continuing operations now consist of two segments: Experiences and Hotels and Other, following the reclassification of TheFork.
Operationally, TripAdvisor reported approximately 6.5 million experience bookings in the second quarter, a 5% increase year-over-year, driven primarily by growth on the Viator platform. However, the company faced challenges in its Hotels and Other segment, where revenue fell by 21% to $163.3 million, largely due to declines in free marketing channels and SEO performance. The company’s total employee headcount as of June 30, 2026, was approximately 2,465, with a significant portion of its workforce based in Europe.
Looking ahead, TripAdvisor anticipates continued challenges from macroeconomic conditions and geopolitical tensions, which may impact travel demand and operational performance. The company remains focused on its strategic initiatives to enhance its Experiences segment and optimize its cost structure, while also preparing for the anticipated proceeds from the sale of TheFork to strengthen its financial position.
About TripAdvisor, Inc.
Tripadvisor, Inc. operates a family of brands connecting travelers to experiences, accommodations, dining, and travel guidance. Its core platforms—Tripadvisor, Viator, and TheFork—offer user-generated reviews, booking services, and marketplaces for tours, activities, and restaurants worldwide. The company leverages trusted content, large audiences, and technology to facilitate bookings, advertising, and partner relationships in the global travel and experiences industry.
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