TrueCar, Inc. reported its financial results for the first quarter of 2025, revealing revenues of $44.8 million, a 9.2% increase from $41.1 million in the same period of 2024. The growth was primarily driven by a $3.0 million increase in revenue from the expansion of TrueCar Wholesale Solutions (TCWS) and a $1.7 million rise in franchise dealer revenue. However, the company also experienced a net loss of $10.1 million, compared to a loss of $5.8 million in the prior year, reflecting increased operational costs and strategic investments.

The company's total operating expenses rose to $56.0 million, up from $48.5 million a year earlier. This increase was largely attributed to a significant rise in the cost of revenue, which more than doubled to $8.9 million, driven by higher costs associated with acquiring wholesale vehicles. Sales and marketing expenses also increased by 13.3% to $25.0 million, reflecting higher spending on affinity partner marketing and media advertising. General and administrative expenses rose to $10.1 million, up from $9.5 million, primarily due to increased employee-related costs.

In terms of operational metrics, TrueCar reported a 9.3% increase in units sold, totaling 86,268 in the first quarter of 2025, compared to 78,903 in the same quarter of 2024. The average monthly unique visitors to the TrueCar platform decreased by 24.3% to approximately 5.8 million, attributed to a strategic shift towards more efficient sales channels. The franchise dealer count increased to 8,336, while the independent dealer count decreased to 2,936, reflecting ongoing industry consolidation.

Looking ahead, TrueCar's management expressed cautious optimism about future growth, despite the challenges posed by economic uncertainties, including rising interest rates and supply chain disruptions. The company is focused on rolling out its TrueCar+ offering and enhancing its product suite to better meet market demands. However, management acknowledged that fluctuations in dealer and OEM participation could impact revenue stability. TrueCar maintains a cash position of $98.0 million, which it believes will support its operations for at least the next 12 months, although future capital requirements may necessitate additional funding.

About TrueCar, Inc.

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