Viant Technology Reports 25% Revenue Growth to $88.5 Million in Q1 2026

Viant Technology Inc. reported a significant increase in financial performance for the first quarter of 2026, with revenue reaching $88.5 million, a 25% increase from $70.6 million in the same period last year. The company also reported a gross profit of $36.4 million, up 19% from $30.6 million, and a contribution excluding traffic acquisition costs (ex-TAC) of $50.3 million, an 18% increase from $42.7 million. Despite these gains, Viant recorded a net loss of $2.2 million, an improvement from a loss of $3.3 million in the prior year, resulting in a basic loss per share of $0.03, compared to a loss of $0.07 per share in the same quarter of 2025.

Operating expenses for the quarter totaled $92.5 million, up 23% from $75.5 million in the previous year. The increase was primarily driven by higher platform operations costs, which rose by 30% to $52.2 million, largely due to a $10.3 million increase in traffic acquisition costs. Sales and marketing expenses also increased by 14% to $16.3 million, reflecting a strategic push to enhance customer engagement and expand market reach. The company’s total operating loss narrowed to $3.96 million from $4.86 million a year earlier.

Viant's operational metrics indicate a growing customer base and increased engagement with its platform. The company has seen a 79% increase in revenue from key industry verticals, including financial services and healthcare. As of March 31, 2026, Viant had cash and cash equivalents of $185.7 million, slightly down from $191.2 million at the end of 2025, while working capital remained stable at $220.1 million. The company continues to invest in its technology and product offerings, including the recent launch of its AI Decisioning tool, which aims to enhance campaign performance through real-time optimization.

Looking ahead, Viant Technology anticipates continued growth driven by the increasing adoption of programmatic advertising and the expansion of its product suite, particularly through its ViantAI offerings. The company is focused on enhancing its platform capabilities and expanding its market share, particularly in the connected TV (CTV) space. Viant's management remains optimistic about the future, citing strong advertiser demand and a favorable market environment for programmatic advertising as key factors supporting its growth strategy. The company also plans to leverage its existing cash reserves and potential credit facilities to fund ongoing investments and operational needs.