Viant Technology Inc. reported a total revenue of $344.2 million for the fiscal year ended December 31, 2025, marking a 19% increase from $289.2 million in 2024. The company also achieved a net income of $24.1 million, a significant rise from $12.5 million in the previous year, reflecting a 93.5% increase. Adjusted EBITDA for the same period was $57.4 million, up 29.2% from $44.4 million in 2024. The growth in revenue was primarily driven by a 36% increase in revenue from marketers in key industry verticals such as healthcare, business services, retail, and consumer goods.
Compared to the previous fiscal year, Viant's operating expenses also increased, totaling $332.1 million in 2025, up from $285.8 million in 2024. The increase in expenses was largely attributed to higher traffic acquisition costs and personnel costs associated with platform operations, sales and marketing, and technology development. Despite the rise in expenses, the company managed to maintain a gross profit margin of 45.8%, consistent with the previous year.
Strategically, Viant has focused on enhancing its cloud-based demand-side platform (DSP) and expanding its artificial intelligence product suite, ViantAI, which aims to automate various stages of programmatic advertising. The company has also been actively investing in customer acquisition and retention, with a reported customer satisfaction rating exceeding 90%. As of December 31, 2025, Viant employed approximately 380 individuals across 10 offices in North America, reflecting its commitment to scaling operations.
Looking ahead, Viant anticipates continued growth in the programmatic advertising market, which is projected to expand significantly, particularly in connected TV (CTV) advertising. The company plans to leverage its technological advancements and customer-centric approach to capture a larger share of advertising budgets transitioning from traditional media to digital platforms. However, Viant acknowledges potential risks from macroeconomic conditions, regulatory changes, and competition within the advertising technology landscape, which could impact its future performance.
About Viant Technology Inc.
Viant Technology Inc. is an advertising technology company specializing in a cloud-based demand side platform (DSP) for programmatic digital advertising. Its platform enables marketers and agencies to buy, plan, and measure omnichannel campaigns across CTV, streaming audio, digital out-of-home, mobile, and desktop. Leveraging proprietary household and identity data, AI-driven automation, and transparent measurement, Viant offers scalable, privacy-conscious solutions to optimize ad spend and drive measurable ROI.
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