Viant Technology Inc. reported a significant increase in its financial performance for the first quarter of 2025, with revenue reaching $70.6 million, a 32% increase from $53.4 million in the same period last year. The company also reported a gross profit of $30.6 million, up 30% from $23.5 million, and a contribution excluding traffic acquisition costs (ex-TAC) of $42.7 million, reflecting a 25% increase from $34.1 million. Despite these gains, Viant recorded a net loss of $3.3 million, slightly higher than the $3.2 million loss reported in the prior year. The company’s adjusted EBITDA improved to $5.4 million, a 76% increase from $3.1 million in Q1 2024.
Operating expenses for the quarter totaled $75.5 million, up from $59.1 million in the previous year, driven primarily by increased costs in platform operations, sales and marketing, and general and administrative expenses. Notably, traffic acquisition costs rose by 45% to $27.9 million, reflecting the company's growth in advertising activity. The increase in operating expenses was attributed to investments in technology and personnel to support the expanding platform and customer base.
Viant's customer base continues to grow, with a notable increase in revenue from marketers in the consumer goods, business services, and healthcare sectors, which saw an 84% rise. The company is also focusing on enhancing its artificial intelligence capabilities through its ViantAI product suite, which aims to streamline the advertising process and improve customer engagement. As of March 31, 2025, Viant had approximately 383 employees, reflecting its ongoing investment in talent to support growth.
Looking ahead, Viant Technology remains optimistic about its growth trajectory, driven by the increasing adoption of programmatic advertising and the expansion of its platform capabilities. The company plans to continue investing in its technology infrastructure and sales efforts to capture a larger share of the digital advertising market. However, it acknowledges potential challenges from macroeconomic conditions and evolving regulatory landscapes that could impact its operations and financial performance.
About Viant Technology Inc.
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