Willamette Valley Vineyards, Inc. reported its financial results for the second quarter and first half of 2025, revealing a decline in both revenue and profitability compared to the same periods in 2024. For the three months ended June 30, 2025, the company generated net sales of $10.2 million, a decrease of 1.3% from $10.3 million in the prior year. The six-month revenue also fell by 7.3%, from $19.1 million in 2024 to $17.7 million in 2025. The company experienced a net income of $92,795 for the second quarter, down 52.7% from $195,978 in the same quarter last year, while the net loss for the first half of 2025 increased to $636,186 from $325,827 in 2024.

The financial performance was impacted by a decrease in direct sales, which fell by $223,199 in the second quarter, primarily due to lower internet and telephone sales. Additionally, sales through distributors also declined, contributing to the overall revenue drop. The cost of sales for the second quarter increased by 3.1% to $3.98 million, reflecting higher costs associated with products sold. However, gross profit as a percentage of net sales decreased slightly to 61.0% from 62.6% year-over-year, attributed to increased discounts on products.

Operationally, Willamette Valley Vineyards sold 83,968 cases of wine in the first half of 2025, a decrease of 7.8% from 91,102 cases in the same period of 2024. The company continues to focus on enhancing its direct-to-consumer sales strategy, which includes expanding its wine club membership and opening new tasting room locations. As of June 30, 2025, the company had a working capital balance of $27.3 million and a current ratio of 4.07:1, indicating a strong liquidity position.

In terms of strategic developments, the company has been actively involved in the issuance of Series A Redeemable Preferred Stock, which has attracted approximately 14,385 new preferred stockholders, potentially expanding its customer base. The company also reported a cash balance of $350,643 at the end of the second quarter, up from $320,883 at the end of 2024. Looking ahead, management anticipates that ongoing investments in property development and strategic planning may continue to impact short-term financial results, but they remain optimistic about the long-term growth potential of the business.

About WILLAMETTE VALLEY VINEYARDS INC

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