Zeta Global Holdings Reports 38% Revenue Growth to $1.006 Billion for Fiscal Year 2024

Zeta Global Holdings Corp. reported significant financial growth for the fiscal year ending December 31, 2024, with total revenues reaching $1.006 billion, a 38% increase from $729 million in 2023. The company attributed this growth to a combination of new customer acquisitions, which contributed approximately $158 million, and an additional $119 million from existing customers. Despite the revenue increase, Zeta recorded a net loss of $69.8 million, an improvement from the $187.5 million loss reported in the previous year.

The company's operational metrics showed a positive trend, with the number of scaled customers rising to 527, up from 452 in 2023. This increase reflects a 17% growth in customer count, with 148 of these being classified as super-scaled customers, generating over $1 million in revenue each. The average revenue per user (ARPU) for scaled customers also improved, increasing by 19% to $1.868 million, driven by enhanced platform usage and a refined sales strategy focusing on customer education and support.

Strategically, Zeta Global made notable advancements, including the acquisition of LiveIntent, Inc. for approximately $286 million, which closed on October 21, 2024. This acquisition is expected to enhance Zeta's data capabilities and marketing automation offerings. The integration of LiveIntent's identity graph is anticipated to strengthen Zeta's position in the competitive marketing technology landscape. Additionally, the company has been investing in its sales and marketing teams, increasing headcount by 16 employees in 2024 to support its growth initiatives.

Zeta's operational performance indicators also reflect a strong engagement with its platform, as evidenced by a net revenue retention (NRR) rate of 113.6%, up from 110.9% in 2023. The company continues to focus on expanding its international presence, particularly in Europe, while also enhancing its product offerings to meet evolving customer needs. Looking ahead, Zeta Global aims to leverage its AI-driven marketing solutions to capture a larger share of the growing digital marketing market, although it acknowledges potential challenges related to market competition and regulatory scrutiny.

In terms of financial health, Zeta reported cash and cash equivalents of $366.2 million as of December 31, 2024, a significant increase from $131.7 million in the previous year. The company refinanced its credit facilities, securing a $550 million senior secured credit facility, which provides additional liquidity for future growth initiatives. Despite the ongoing net losses, Zeta's management remains optimistic about its long-term growth trajectory, driven by its innovative marketing platform and expanding customer base.