Zeta Global Holdings Corp. reported a significant increase in financial performance for the first quarter of 2025, with revenues reaching $264.4 million, a 35.6% increase from $194.9 million in the same period last year. The growth was primarily driven by new customer acquisitions, including approximately $19.4 million from the acquisition of LiveIntent, which closed in late 2024. Despite the revenue increase, the company recorded a net loss of $21.6 million, an improvement from the $39.6 million loss reported in the first quarter of 2024.
Operating expenses rose to $280.5 million, up from $230.8 million year-over-year, largely due to increased costs in media and marketing, general and administrative expenses, and research and development. Notably, restructuring expenses of $3.2 million were recorded in the latest quarter, reflecting internal restructuring efforts. The company’s interest expense decreased significantly to $331,000 from $2.6 million, attributed to higher interest income from cash reserves.
Zeta Global's customer base expanded, with scaled customers increasing by 19% to 548, and the average revenue per user (ARPU) for these customers rose by 12% to $467,000. The company also reported a total of 159 super-scaled customers, which saw a 23% increase in ARPU to $1.4 million. The company’s operations continue to be concentrated in the U.S., which accounted for $254.7 million of total revenues, while international revenues were $9.8 million.
In terms of strategic developments, Zeta Global has focused on enhancing its technology platform, integrating LiveIntent’s identity graph to improve customer targeting capabilities. The company has also maintained a robust cash position, with $364.4 million in cash and cash equivalents as of March 31, 2025. Looking ahead, Zeta Global anticipates continued growth driven by its marketing technology solutions, although it acknowledges potential macroeconomic challenges that could impact customer spending and overall business performance. The company remains committed to leveraging its data-driven marketing platform to enhance customer engagement and drive revenue growth.
About Zeta Global Holdings Corp.
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