Zeta Global Holdings Reports 29.7% Revenue Growth to $1.305 Billion for Fiscal Year 2025

Zeta Global Holdings Corp. reported a significant increase in financial performance for the fiscal year ending December 31, 2025, with total revenues reaching $1.305 billion, a 29.7% increase from $1.006 billion in 2024. The company attributed this growth to both new customer acquisitions, which contributed approximately $108 million, and existing customers, which added around $191 million to revenue. Despite the revenue growth, Zeta reported a net loss of $31.5 million, an improvement from a net loss of $69.8 million in the previous year.

The company experienced a notable increase in its customer base, with the number of super-scaled customers—those generating at least $1 million in revenue—growing by 24% to 184, while total scaled customers increased by 14% to 602. This growth reflects Zeta's strategy to enhance its sales techniques and focus on customer retention and expansion. The average revenue per user (ARPU) for super-scaled customers also rose by 8% to $6.2 million, indicating increased engagement and usage of Zeta's marketing platform.

Strategically, Zeta completed the acquisition of Marigold’s Enterprise Business on November 24, 2025, for a total consideration of approximately $302.8 million, which included cash and stock. This acquisition is expected to enhance Zeta's capabilities in providing marketing technology solutions. The company also reported acquisition-related expenses of $20.3 million, primarily associated with this transaction. Additionally, Zeta's investment in research and development increased by 29.2% to $117.2 million, underscoring its commitment to innovation in marketing automation and AI technologies.

Operationally, Zeta's total employee count rose to approximately 3,300, with a significant portion of its workforce located outside the U.S. The company continues to focus on expanding its international presence, particularly in Europe, while also enhancing its product offerings to meet the evolving needs of its customers. The company’s annual net revenue retention rate improved to 128%, reflecting strong customer loyalty and satisfaction.

Looking ahead, Zeta Global Holdings Corp. anticipates continued growth driven by its focus on acquiring super-scaled customers, expanding its product offerings, and enhancing its marketing automation capabilities. The company remains committed to investing in its technology and infrastructure to support its growth objectives, despite the potential challenges posed by macroeconomic conditions and competitive pressures in the marketing technology industry.