Bark, Inc. reported a total revenue of $484.2 million for the fiscal year ending March 31, 2025, a slight decrease of 1.2% compared to $490.2 million in the previous fiscal year. The company's Direct-to-Consumer (DTC) segment generated $415.8 million, down 4.7% from $436.4 million, while the Commerce segment saw a significant increase of 27.2%, reaching $68.3 million, up from $53.7 million. The overall net loss for the year was $32.9 million, an improvement from a net loss of $37.0 million in fiscal 2024.
In terms of operational metrics, Bark, Inc. shipped approximately 13.2 million total orders in fiscal 2025, a decrease from 13.9 million in the prior year. The average order value (AOV) also declined slightly to $31.04 from $31.34. The company reported a gross profit of $302.0 million, with a gross margin of 62.4%, reflecting a marginal increase from the previous year's gross margin of 61.6%. The decrease in revenue was attributed to a decline in DTC sales, which the company plans to address by reallocating resources towards its consumables and services categories.
Strategically, Bark, Inc. has made significant moves to enhance its market presence, including the launch of BARK Air, a premium air travel service for dogs, which generated $5.8 million in its first year. The company has also unified its online presence under the Bark.co domain, consolidating five previously separate websites to improve customer experience and cross-selling opportunities. This transition is expected to enhance operational efficiency and customer engagement.
As of March 31, 2025, Bark, Inc. employed approximately 691 individuals, with a notable focus on diversity, as 69% of employees identified as female or non-binary. The company has also been actively managing its costs, with general and administrative expenses decreasing by 5.6% to $253.4 million. Looking ahead, Bark, Inc. aims to expand its consumables segment, which now represents about one-third of total revenue, and to continue growing its retail footprint, particularly in the consumables market. The company remains optimistic about its long-term growth potential despite current macroeconomic challenges.
About Bark, Inc.
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