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BARK, Inc. is a dog-focused omnichannel brand designing and developing proprietary toys, accessories, and consumables such as treats, kibble, supplements, and dental products. Serving millions of dogs primarily in the U.S., BARK operates direct-to-consumer subscription services and sells through over 50,000 retail locations and online marketplaces. Leveraging first-party data and machine learning, the company personalizes products and experiences to enhance customer loyalty and lifetime value.
This description was generated via AI from an annual report. Updated about 1 year ago.