Bark, Inc. reported a total revenue of $394.8 million for the fiscal year ending March 31, 2026, a decrease of 18.5% compared to $484.2 million in the previous fiscal year. The decline was primarily driven by a significant drop in Direct-to-Consumer (DTC) revenue, which fell by 21.9% to $324.9 million, largely due to a 23.8% decrease in total orders. In contrast, the Commerce segment saw a modest increase of 2.3%, generating $69.9 million in revenue. The company also recorded a net loss of $39 million, compared to a loss of $32.9 million in the prior year, reflecting ongoing challenges in customer acquisition and retention.
In terms of operational metrics, Bark reported a total of 10.1 million orders in fiscal 2026, down from 13.2 million in fiscal 2025. The average order value remained relatively stable at $31.06, compared to $31.04 in the previous year. The company’s gross profit also decreased to $241.9 million, down 19.9% from $302 million, with gross margins slightly declining from 62.4% to 61.3%. The decrease in gross profit was attributed to lower revenue and changes in customer mix, particularly in the Commerce segment.
Strategically, Bark has focused on streamlining its product offerings, discontinuing certain consumables to enhance profitability and operational efficiency. The company has also launched BARK Air, a new service aimed at providing premium air travel experiences for dogs, which generated $12.4 million in revenue during the fiscal year. This initiative is part of Bark's broader strategy to diversify its revenue streams and enhance customer engagement through innovative services.
Bark's employee headcount at the end of fiscal 2026 was approximately 501, with a significant portion of its workforce based in the Philippines. The company has emphasized a culture of inclusivity and employee engagement, conducting regular surveys to gauge employee satisfaction and adapt its policies accordingly. Looking ahead, Bark aims to recalibrate its DTC segment and expand its retail presence, with expectations of improved performance as it navigates the current economic landscape and adjusts its marketing strategies to better align with consumer preferences.
About Bark, Inc.
BARK, Inc. is a dog-focused omnichannel brand designing and developing proprietary toys, accessories, and consumables such as treats, kibble, supplements, and dental products. Serving millions of dogs primarily in the U.S., BARK operates direct-to-consumer subscription services and sells through over 50,000 retail locations and online marketplaces. Leveraging first-party data and machine learning, the company personalizes products and experiences to enhance customer loyalty and lifetime value.
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