Citizens, Inc. reported its financial results for the third quarter and nine months ended September 30, 2025, revealing a total revenue of $62.8 million for the quarter, a slight increase from $61.7 million in the same period last year. For the nine-month period, total revenues reached $183.5 million, compared to $181.5 million in 2024. The company’s net income for the third quarter was $2.4 million, down from $2.8 million a year earlier, while year-to-date net income decreased to $7.3 million from $11.3 million in the prior year. The decline in profitability was attributed to a decrease in investment-related gains and an increase in insurance benefits paid.
In terms of operational metrics, Citizens, Inc. reported a total of $1.7 billion in assets as of September 30, 2025, up from $1.7 billion at the end of 2024. The company’s total investments increased to $1.4 billion, with fixed maturity securities comprising 89% of this total. The life insurance segment saw direct premiums increase by 4% in the third quarter and 6% year-to-date, driven by strong sales in the domestic market. The number of policies issued also rose, with a total of 50,288 policies issued in the first nine months of 2025.
The company’s liabilities also saw an increase, with total policy liabilities rising to $1.46 billion from $1.42 billion at the end of 2024. The increase was primarily due to higher future policy benefit reserves, which reached $1.19 billion, reflecting the company’s growing insurance obligations. The company’s employee headcount remained stable, with no significant changes reported in staffing levels.
Strategically, Citizens, Inc. has focused on enhancing its product offerings and expanding its distribution channels. The company has introduced new whole life products and increased its number of producing agents, which contributed to the growth in first-year premiums. Additionally, the company has entered into a coinsurance agreement with RGA Reinsurance Company, which has helped mitigate some of the financial strain associated with claims and commissions.
Looking ahead, Citizens, Inc. anticipates continued growth in its life insurance segment, particularly as it replaces maturing endowment policies with higher volumes of whole life products. The company remains committed to monitoring its actuarial assumptions and adjusting its strategies to align with market conditions and customer needs. The outlook for the remainder of 2025 suggests a focus on maintaining profitability while navigating the challenges posed by increased claims and market volatility.
About CITIZENS, INC.
Citizens, Inc. is a Colorado-based insurance holding company offering life insurance products primarily in the U.S. and internationally. Its core segments include international U.S. dollar-denominated whole life and endowment policies for middle- to upper-middle-class clients in Latin America and the Pacific Rim, and affordable final expense and critical illness insurance for lower-income U.S. households. The company distributes through independent agencies, focusing on tailored products, prudent underwriting, and investment income to support long-term policy benefits.
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