Citizens, Inc., an insurance holding company based in Austin, Texas, reported a notable increase in its financial performance for the fiscal year ending December 31, 2025. The company achieved total revenues of $255.6 million, up from $245.0 million in 2024, marking a 4.3% increase. Net income before federal income tax rose to $17.5 million, compared to $15.0 million in the previous year. This growth was primarily driven by a 5.5% increase in direct premium revenues, which reached $188.8 million, and improved investment-related gains, which turned positive at $0.1 million after a loss of $2.6 million in 2024.
The company experienced significant changes in its operational strategy, particularly in its Domestic Insurance segment, which saw a 23% increase in direct first-year premiums, totaling $38.3 million. This growth was attributed to the introduction of new products and an expanded network of agents. In contrast, the International Insurance segment generated 64% of total consolidated direct premiums, with a slight decrease in direct premiums due to the impact of matured endowments. Overall, Citizens issued $1.1 billion in new insurance, the second highest in its history, and achieved a record total direct insurance in force of $5.4 billion.
Citizens has also focused on enhancing its operational efficiency and customer experience through strategic initiatives. The company has implemented a four-pronged strategy aimed at driving first-year sales, improving policy retention, focusing on execution, and maintaining financial discipline. These efforts have resulted in a more favorable customer experience, with enhancements in digital tools and processes to streamline policy issuance and claims handling. As of December 31, 2025, Citizens employed 243 full-time and 3 part-time employees, with over 5,000 agents appointed to sell its products across 43 states.
Looking ahead, Citizens anticipates continued growth driven by its strategic initiatives and the increasing demand for final expense products, particularly as the U.S. population ages. The company remains vigilant regarding market conditions, including interest rate fluctuations and regulatory changes, which could impact its operations. Citizens has no debt and maintains a prudent investment strategy, with total assets of $1.8 billion and a diversified investment portfolio primarily in fixed maturity securities. The company is committed to maximizing economic value while managing risks associated with its insurance products and investment activities.
About CITIZENS, INC.
Citizens, Inc. is a Colorado-based insurance holding company offering life insurance products primarily in the U.S. and internationally. Its core segments include international U.S. dollar-denominated whole life and endowment policies for middle- to upper-middle-class clients in Latin America and the Pacific Rim, and affordable final expense and critical illness insurance for lower-income U.S. households. The company distributes through independent agencies, focusing on tailored products, prudent underwriting, and investment income to support long-term policy benefits.
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