Fluent, Inc. reported a significant increase in its financial performance for the first quarter of 2022, with revenue rising 27% to $89.1 million, compared to $70.2 million in the same period last year. The company also narrowed its net loss to $2.0 million, or $0.02 per share, from a net loss of $6.3 million, or $0.08 per share, in the prior year. Gross profit, excluding depreciation and amortization, increased by 12% to $21.5 million, representing 24.1% of revenue. The media margin also improved, rising 4% to $26.0 million, which accounted for 29.1% of revenue.

In terms of operational developments, Fluent's customer acquisition strategies have evolved, focusing on high-quality traffic sources. The company has implemented a Traffic Quality Initiative aimed at reducing reliance on lower-quality affiliate traffic, which has resulted in a more effective monetization of consumer traffic. This strategic shift has allowed Fluent to expand its media footprint in both U.S. and international markets, contributing to increased client demand and improved customer relationship management capabilities.

Fluent's acquisition strategy has also played a role in its growth. The company completed the acquisition of True North Loyalty, LLC on January 1, 2022, for a total consideration of $2.3 million, which included cash and contingent payments. This acquisition is expected to enhance Fluent's capabilities in marketing recurring revenue services to consumers. Additionally, the company continues to integrate its previous acquisition of Winopoly, which was fully acquired in September 2021, further solidifying its market position.

The company reported a decrease in total liabilities to $94.6 million as of March 31, 2022, down from $104.8 million at the end of 2021. Fluent's cash and cash equivalents stood at approximately $28.9 million, a decrease from $34.5 million at the end of the previous year. The company indicated that it has sufficient cash resources to finance its operations and expected capital expenditures for the next twelve months. Looking ahead, Fluent aims to continue optimizing its media spend and enhancing profitability while navigating the evolving digital marketing landscape.

About Fluent, Inc.

Fluent, Inc. is a leading digital marketing services provider specializing in customer acquisition through scalable campaigns. The company connects over 500 brands with consumers via its owned media properties and performance marketplaces. With a $300 billion market opportunity in performance marketing, Fluent targets diverse industries, including media, finance, and healthcare. Key innovations include a proprietary technology platform and a focus on first-party data, enhancing client engagement and campaign effectiveness.

This description was generated via AI from the most recent annual report. Updated 4 months ago.

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