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Harley-Davidson, Inc. designs, manufactures, and sells heavyweight motorcycles, parts, accessories, and apparel globally. It operates through segments including Harley-Davidson Motor Company, LiveWire electric motorcycles, and Harley-Davidson Financial Services. The company emphasizes brand desirability, innovation, and lifestyle experiences, serving motorcycle enthusiasts worldwide. Its business model combines premium product offerings, dealer networks, licensing, and financial services to drive long-term growth and customer engagement.
This description was generated via AI from an annual report. Updated about 1 year ago.